Marketing & Branding
Sales & Marketing Alignment
We believe that successful organizations have one major thing in common. Sales and Marketing Alignment. But, what exactly does this mean? Here are some questions to start you thinking:
- Is your sales and marketing team cohesive? Are they led by different people? Do you still have silos?
- Are you outsourcing your marketing initiatives? If so, how well does your marketing agency understand the sales cycle or process?
- What kind of ROI do you have for your marketing initiatives?
- Does your organization view marketing as the top part of the sales funnel?
- Does your sales team have the materials and resources they need to communicate (and sell) properly?
- Does your sales team contribute and involved in the marketing philosophy?
- Do you have a content marketing strategy for blogs, guides, downloads?
We work with all types of organizations and industries to evaluate and align Sales and Marketing initiatives because in today's digital world, marketing is a critical part of your sales funnel and if you want to maximize your sales and ROI, your marketing initiatives must be transparent and supportive of your sales goals.
So, as part of our sales approach, we evaluate your marketing initiatives to ensure that your budget is spent in the right places, with the right messaging, for the right audience. More importantly, in a way that fosters and supports the bottom line...Sales!
Branding
In today's digitally driven world, customers must be emotionally moved to action. What story are you telling your customers? Is your brand and messaging effective? Does the content on your website, in your marketing collateral, and on social media synergistic?
We take the time to learn about your business goals. Then, we create meaningful content that drives behavior, engagement, and action through the power of:
- Logo & Graphic Design
- Videos
- Content Marketing & Blogs
- Websites & Digital Strategies
- Marketing Messaging & Sales Collateral
Content Marketing Strategies
One of the best ways to create value when marketing is through the use of articles, blogs, downloadable guides, and even books! The best strategies showcase your expertise, show how you solve problems, and drive traffic to your website for conversion. Ideas360 can help create the content marketing strategy that has the most ROI for your time and resources. Our ghost-writers and graphic designers can even develop all the content for you!
Crisis Marketing
Crisis Marketing involves effectively communicating with your internal and external audience, during times of crisis. Different than crisis management, Crisis Marketing encompasses communication, repositioning sales and marketing strategies, and evaluating revenue opportunities to help your business survive and thrive in times of crises.