We believe that successful organizations have one major thing in common. Sales and Marketing Alignment. But, what exactly does this mean? Here are some questions to start you thinking:
We work with all types of organizations and industries to evaluate and align Sales and Marketing initiatives because in today's digital world, marketing is a critical part of your sales funnel and if you want to maximize your sales and ROI, your marketing initiatives must be transparent and supportive of your sales goals.
So, as part of our sales approach, we evaluate your marketing initiatives to ensure that your budget is spent in the right places, with the right messaging, for the right audience. More importantly, in a way that fosters and supports the bottom line...Sales!
In today's digitally driven world, customers must be emotionally moved to action. What story are you telling your customers? Is your brand and messaging effective? Does the content on your website, in your marketing collateral, and on social media synergistic?
We take the time to learn about your business goals. Then, we create meaningful content that drives behavior, engagement, and action through the power of:
One of the best ways to create value when marketing is through the use of articles, blogs, downloadable guides, and even books! The best strategies showcase your expertise, show how you solve problems, and drive traffic to your website for conversion. Ideas360 can help create the content marketing strategy that has the most ROI for your time and resources. Our ghost-writers and graphic designers can even develop all the content for you!
Crisis Marketing involves effectively communicating with your internal and external audience, during times of crisis. Different than crisis management, Crisis Marketing encompasses communication, repositioning sales and marketing strategies, and evaluating revenue opportunities to help your business survive and thrive in times of crises.
We provide objective strategies because, unlike many agencies, we don't actually sell the services most marketers promote. So, instead of trying to sell you PPC or digital marketing services, we provide you the strategy, resources, tools, and even oversight to ensure those strategies are properly executed.