Crisis Marketing is effectively communicating and pivoting your sales strategies, during times of crisis, to THRIVE instead of just survive.
Nothing happens until a sale is made but how do you keep sales and revenue going, during times of crisis?
Before you can broadcast a message to your prospects, clients, and the world at large, you need to ensure your internal communication with employees, suppliers, and vendors is consistent. Not only does good internal communication manage expectations, it creates trust among those who are tasked with executing your strategy. So, be sure you communicate effectively and clearly with your 'internal' audience.
Let your team know how you're handling the crisis, what the expectations are for your team members, and how they can help support the effort. It's also important that you share with them what they should not do, especially on social media, if you're trying to minimize erroneous information or control panic.
Advise them of social media policies and/or advise them where they can seek accurate information, during the crisis. Setting up an internal company website for news and information is a good idea too!
How will communicate during a crisis, with your customers, prospects, communities or even the world, at large?
We have over 25 years of experience in sales and marketing strategies and Crisis Marketing.
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