Ideas360
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    • Home
    • About Us
      • Team Philosophy
      • Careers
      • Testimonials
      • Giving Back
      • Speaker Profile
    • Services
      • Marketing & Content
      • Sales Strategies
      • Logo & Graphic Design
      • Social Media Marketing
      • Revenue Operations RevOps
      • Home & Garden Industry
    • Blog
    • Resources
      • Checklists
      • News & Videos
    • Contact Us

  • Home
  • About Us
    • Team Philosophy
    • Careers
    • Testimonials
    • Giving Back
    • Speaker Profile
  • Services
    • Marketing & Content
    • Sales Strategies
    • Logo & Graphic Design
    • Social Media Marketing
    • Revenue Operations RevOps
    • Home & Garden Industry
  • Blog
  • Resources
    • Checklists
    • News & Videos
  • Contact Us

Content Marketing

Telling your story in an engaging, productive way.

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How Does Content Marketing Help You Grow Your Business?

Telling your story can have a direct impact on your brand and growth initiatives.  

  1. Articles, videos, and social media,
  2. Creating high value content like books, guides, & e-books can expand your audience,
  3. Credibility through awards and magazine features,
  4. Publishing a book positions you as a thought leader.

Marketing & Branding Ideas

Creating High Value Content

When a prospect downloads high-value content, your sales funnel immediately expands and your credibility increases.  We help you create the content and the strategy around it, for more ROI for every marketing dollar spent.  We have developed thousands of books, ebooks, guides, videos, articles, magazine features, awards programs, and more!

Websites & Marketing Collateral

Your first impression is always the most important.  It's the top of the sales funnel.  We work with you to create websites and marketing collateral that will not only attract your target audience, but compel them to want to do business with you over your competition!

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Branding

In today's digitally driven world, customers must be emotionally moved to action.  What story are you telling your customers?   Is your brand and messaging effective?  Is the content on your website, in your marketing collateral, and on social media synergistic?  


We take the time to learn about your business goals.  Then, we create meaningful content that drives behavior, engagement, and action through the power of:

  • Logo & Graphic Design
  • Videos
  • Content Marketing & Blogs
  • Brand Development 
  • Marketing Messaging & Sales Collateral

Digital Strategies

Social media and platforms like Houzz and Pinterest provide the average homeowner with plenty of ideas long before they ever meet you!  So, we help you maximize these platforms to get in front of your ideal client.  We maximize visibility and lead generation utilizing the most popular tools, including: 

  • Google
  • Houzz
  • Pinterest
  • Instagram
  • Facebook
  • & More

Positioning You As the Expert

If you have the knowledge and experience, we'll help you make the most of it by positioning you as the expert in your field!  We have helped clients with videos, ebooks, book launch, and other mediums to help position them as the expert in their field!

Additional News & Resources

We have created an entire library of blogs and resources.  Check it out!


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Content is King!

Sales & Marketing Alignment

We believe that successful organizations have one major thing in common.  Sales and Marketing Alignment.  But, what exactly does this mean?  Here are some questions to start you thinking:


  • Does your organization view marketing as the top part of the sales funnel?
  • Does your sales team have the materials and resources they need to communicate (and sell) properly?
  • Do you have a content marketing strategy for blogs, guides, downloads?
  • What is the customer experience like, after an inquiry?


We work with all types of organizations and industries to evaluate and align Sales and Marketing initiatives because in today's digital world, marketing is a critical part of your sales funnel and if you want to maximize your sales and ROI, your marketing initiatives must be transparent and supportive of your sales goals.  


So, as part of our sales approach, we evaluate your marketing initiatives to ensure that your budget is spent in the right places, with the right messaging, for the right audience.  More importantly, in a way that fosters and supports the bottom line...Sales! 

Objective Strategies

We provide objective strategies because, unlike many agencies, we don't actually sell the services most marketers promote.  So, instead of trying to sell you advertising in PPC or digital marketing services, we provide you the strategy, resources, tools, and oversight to ensure those strategies are properly executed.  

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