Business Strategies
Philosophy
We have seen first-hand the results of working with organizations that have Sales & Marketing alignment and those that don't . Founder Suzanne Ratti served in leadership roles at Fortune & Inc500 companies such as SmartCEO, COS Xerox, and Lynk Capital. She notes, “When an organization struggles with alignment, there are a lot of tell-tale signs: stagnant sales, low average dollar sale (ADS), turnover, operational silos, and culture, to name just a few.” Ratti and her team work to identify business goals, current challenges, and recommend strategies to create more alignment and ultimately, profitability.
Sales Strategy Consulting
Is your organization Selling or Solving? It's a loaded question that has to be answered to determine how an organization is approaching the sales process. Some companies hire a sales coach or advisor to help them work the bottom of the funnel. Other companies hire a marketing company or spend a lot of their marketing budget on boosting the top of the lead funnel or even branding. But, if the sales, marketing, and operational processes are not aligned, there can be a lot of gaps in execution and that’s a big waste of time and resources. We help align those strategies for maximum results. More importantly, we help your team convert more sales by developing relationships, a strong Sphere of Influence, and positioning solutions.
Marketing for Likes or Sales?
Having followers is important, but do they actually put dollars and leads into your sales funnel? As part of our unique sales-driven approach, we dive deep to understand your sales goals and then help your team create marketing strategies to support those initiatives. We don't 'sell' advertising so we can help ensure that your budget is spent in the right places, with the right messaging, for the right audience.
Listen to our clients tell you HOW we helped them drive sales!
We Believe...
... that inside every CEO or business owner is the drive to succeed!
We work with you to understand what success looks like -
- Is it more sales or hitting a revenue target?
- Is it more profitability?
- Is it positioning for M&A or exit strategy?
- Is it building an organization that serves others?
We collaborate with you to understand your core business goals, differentiating services, and what success looks like to YOU. We do this by evaluating and creating sales strategies, ensuring marketing & operational alignment, and providing the tools, training, and resources that will provide the most ROI to help you reach your goals.
Our Team
Suzanne Ratti
Suzanne Ratti
Suzanne Ratti
President
As the founder of Ideas360, Suzanne has 20+ years experience in Sales & Marketing and a passion for giving back to the community, Ratti is also an engaging facilitator and guest speaker.
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Grace Molloy
Suzanne Ratti
Suzanne Ratti
Marketing Assistant
Grace is responsible for implementation
of all marketing and social media strategies, for our clients. She is working towards obtaining her degree in Marketing Communications and is a Maryland Terrapins fan!
Need an Engaging Facilitator or Speaker?
Suzanne Ratti is an engaging facilitator and public speaker providing real world experience, motivational content, and practical guidance for businesses and their employees, in our ever-changing world.
Giving Back
Ideas360 believes that "Giving back to the communities in which we live and work," is a key cultural component of any successful business. We lead volunteer efforts which have impacted dozens of local organizations and raised over $300,000 in time and resources.